Dr. Thomas Schielke/DE, Erco, archlighting
Participating in the moderated discussion: Is media architecture lighting design?
Time of the discussion: Friday, 3. November, 2017, 14.00 – 14.30 in the PLD Alliance area.
Thomas Schielke studied architecture at the University of Technology in Darmstadt, Germany. During the course of his studies he worked as a research assistant at the department for Building Design and Lighting Technology. His doctoral thesis analysed architectural lighting for brand communication.
Thomas Schielke works in the didactic and communications division at the lighting manufacturer ERCO. He was a trainer for lighting seminars and workshops at DIAL from 2014 till 2015. Before that, he was in charge of the didactic and communications division at ERCO from 2001 till 2014 where he designed an extensive online guide for architectural lighting, led lighting workshops and published international articles on lighting design and technology. He is co-author of the books “Light Perspectives – between culture and technology” and “SuperLux”.
Additionally, he has taught lighting design at different universities and was invited for lectures at institutions like Harvard GSD, MIT, Columbia GSAPP, Tongji University and ETHZ. His doctoral thesis at the University of Technology in Darmstadt, Germany, has analysed architectural lighting. His research interests focus on qualitative lighting design. Thereby, he examines the way in which light can be used to interpret architecture and to express a semantic quality. Further, he explores the development of contemporary light patterns, technologies and visualisation techniques to detect historical influences and to critically discuss the progress of light and architecture. His regular column “Light Matters” on ArchDaily reveals various perspectives of architectural lighting.
Specialties: Writing, Branding, Identity, Architectural lighting, Teaching, Communication
Corporate lighting: Methods and techniques of architectural lighting for brand communication
Darmstadt University of Technology, März 2014
This work analyses architectural lighting as an element of brand communication. The lighting is comprehended as the message of a sender, which has an impact on the appearance of architecture. In the context of experiments and case studies, the effects of lighting on the appearance will be examined for a neutral space and for interiors and exteriors in the retail and service sectors. Illuminance, luminance distribution, as well as the light spectrum and dynamic serve as independent variables of lighting. A model for the brand personality with the four factors of temperament, competence, attractiveness and naturalness will be drawn upon for the appearance as an independent variable, as well as a sociological model with the two factors of style and price for social milieus.
Online access to complete doctoral thesis: http://tuprints.ulb.tu-darmstadt.de/id/eprint/3466